Mailchimp vs Brevo
Pick Mailchimp if you want starter email campaigns. Choose Brevo if you prefer EU-friendly all-in-one messaging.
Comparison table
A practical view of what changes day‑to‑day when you pick one over the other.
| Criteria | Mailchimp | Brevo |
|---|---|---|
| Focus | starter email campaigns | EU-friendly all-in-one messaging |
| Strength | easy builder | email + SMS |
| Trade‑off | gets pricey as you scale | UI less polished |
| Pricing note | Free tier; paid scales with contacts | Free tier; pay per volume |
Key differences:
- Mailchimp is a email marketing, while Brevo is a email + SMS.
- Mailchimp stands out for easy builder; Brevo tends to win on email + SMS.
- Expect gets pricey as you scale with Mailchimp; expect UI less polished with Brevo.
- Pricing model differs: Mailchimp (Free tier; paid scales with contacts) vs Brevo (Free tier; pay per volume).
Mailchimp: Free tier; paid scales with contacts. Brevo: Free tier; pay per volume. Always verify current pricing before committing.
Mailchimp pros & cons
Pros
- easy builder
- templates
- popular integrations
Cons
- gets pricey as you scale
- automation limits on lower tiers
Brevo pros & cons
Pros
- email + SMS
- transactional + marketing
- good value
Cons
- UI less polished
- templates basic
FAQ
Which is better: Mailchimp or Brevo?
Pick Mailchimp if you want starter email campaigns. Choose Brevo if you prefer EU-friendly all-in-one messaging.
Is Mailchimp cheaper than Brevo?
Mailchimp: Free tier; paid scales with contacts. Brevo: Free tier; pay per volume. Always verify current pricing before committing.
Who should choose Mailchimp?
Mailchimp is usually a better fit if you prioritize easy builder and you want starter email campaigns.
Who should choose Brevo?
Brevo tends to be the better pick if you care most about email + SMS and you prefer EU-friendly all-in-one messaging.
Can I migrate from Mailchimp to Brevo (or back)?
In most cases, yes: export data (CSV/markdown/PDF when available), migrate core content first, then rebuild automations and permissions. The time cost is usually in templates, tags, and team habits.